How to Track Your AI Search Visibility — Four Ways, From Free to Automated

„Is my site showing up in ChatGPT?" is measurable — but the tooling market splits into €95+/month enterprise platforms and nothing in between. Here are the four practical approaches, cheapest first:

1. The manual prompt panel (free, ~15 min/month)

Maintain a list of 8–10 questions your buyers would realistically ask an assistant ("best [your service] in [your city]", "how do I fix [problem you solve]"). Run them through ChatGPT, Perplexity and Gemini once a month. Log: Are you mentioned? Cited with a link? Correctly described? A spreadsheet works.

2. The technical baseline check (free, ~5 min)

Citation eligibility starts with machine readability. Verify your six agent surfaces (robots.txt, llms.txt, llms-full.txt, sitemap.xml, .well-known/x402, agents.txt) return HTTP 200. Our free audit does this instantly with a letter grade.

3. Server-log mining (free-ish, technical)

Grep your access logs for known AI crawler user-agents (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot). Rising fetch frequency of your key pages is the earliest signal that assistants are learning about you.

4. Automated weekly tracking (€19–95/month)

Option	Price	What you get
Enterprise GEO tools (Peec, Profound…)	$95–500/mo	Prompt panels at scale, competitor share-of-voice, multi-market
Otterly Lite	$29/mo	15 tracked prompts, 4 engines
AI Visibility Weekly Report (ours)	€19/mo	Weekly grade across all agent surfaces + concrete fixes + trend over time

For most small businesses, #1 + #2 monthly and #4 weekly is the sweet spot: you keep the judgment calls and outsource the repetition.